Brand Asset Management Analyst
Date: Nov 18, 2025
Location: La Crosse, WI, US, 54603
Company: Kwik Trip Inc
Already a Kwik Trip Coworker? Follow this link to apply: myapps.kwiktrip.com
Location: Department 677
Shift: Daytime
Experience: Less than 1 year
Pay Range: $22.51 to $33.77
Actual pay will be based on various factors, such as a candidate’s qualifications, skills, competencies, proficiency for the role, and internal equity. In addition to base pay, Kwik Trip gives 40% of pre-tax profits back to our coworkers with bonuses ranging from 8-12% of each coworker’s gross annual wage depending on company profitability and offers a comprehensive benefits package, including health insurance, 401k, paid time off, and more.
Kwik Trip, Inc. is seeking a detail-oriented and tech-savvy Digital & Brand Asset Management Analyst to join our Marketing team. In this role, you’ll manage our Digital Asset Management (DAM) system, ensuring secure, organized, and efficient access to brand content. You’ll also support packaging compliance, proof marketing materials, and help develop branding and copy for new products. If you’re passionate about digital organization, brand consistency, and cross-functional collaboration, this is the opportunity for you.
Responsibilities
- Administer Kwik Trip’s DAM system (Aprimo), including uploading, tagging, versioning, and configuring user access
- Train and support internal and external users, troubleshoot issues, and serve as liaison with the DAM software provider
- Review and approve recipe cards, copysheets, and product labels for accuracy and compliance with FDA/USDA regulations
- Write marketing romance copy and assist in branding for new products
- Proofread and edit marketing materials (emails, flyers, AV spots, etc.) for grammar, clarity, and brand consistency
- Support trademark renewals, applications, and name searches in coordination with legal partners
- Maintain SOPs, checklists, and internal documentation to support marketing workflows
Qualifications
- Bachelor’s degree in Mass Media, Communications, Marketing, Information Science, Print Management, or related field
- 0–2 years of experience in a marketing, creative, or print-related environment (DAM experience preferred)
- Strong writing, editing, and communication skills
- Proficiency in Microsoft Office and Adobe Creative Suite (Mac & PC)
- Familiarity with OnBase, Esko, Asana, and style guides (AP, Chicago)
- Understanding of FDA/USDA packaging and labeling regulations and trademark management practices
- Ability to manage multiple projects, meet deadlines, and collaborate across departments
Preferred Qualifications
- Certification in DAM platforms (Aprimo, Bynder, Esko MediaBeacon)
- Training in FDA/USDA compliance and trademark management
- Project management coursework or certification
- Experience writing marketing romance copy
Work Schedule
Monday–Friday, daytime hours.
Deadline to Apply: Friday, December 5th
Kwik Trip, Inc. OVERVIEW:
For over 60 years, Kwik Trip, Inc. has operated friendly, clean, trusted, family-owned, local convenience stores in communities throughout Wisconsin, Minnesota, Iowa, Michigan, South Dakota and Illinois. With a commitment to generosity, Kwik Trip, Inc. is dedicated to treating coworkers and guests like family. We continue to look for ways to improve our guest shopping experience and product offerings, as well as to ensure we provide a safe and fun work environment for our coworkers. We offer competitive wage and benefits and continue to invest in our family of coworkers and provide them with career advancement and growth opportunities.
Kwik Trip, Inc. is an Equal Employment Opportunity Employer.
Function: Marketing; Admin - Clerical; Entry Level; General Business; Research
Nearest Major Market: La Crosse
Nearest Secondary Market: Winona
Job Segment:
Marketing Manager, Project Manager, Branding, Clerical, Marketing, Entry Level, Technology, Administrative